client news
Windy City Live / WONDER!
November 28, 2011
The Hit:

As a new retailer open in time for the holidays, building buzz was extremely important. The HC team was able to secure a week-long spot on Windy City Live’s Know Your Neighbor Game where a WONDER! gift card and year-membership was the prize for the week. In addition, the team was able to secure an on-air interview for WONDER! founder Shane Christensen on Nov. 28 to introduce the store and WONDER! as the Know Your Neighbor prize for the week.

The Impact:

HC leveraged its long-standing relationships with Windy City Live producers to negotiate the best opportunity possible for WONDER! including multiple teases starting Friday, Nov. 18, Facebook mentions and b-roll.


Prize Giveaway Days

Tuesday, Nov. 29:  http://windycitylive.com/video?id=8437168&syndicate=syndicate#global

Wednesday, Nov. 30: http://windycitylive.com/video?id=8437168&syndicate=syndicate#global

Thursday, Dec. 1: http://windycitylive.com/video?id=8437168&syndicate=syndicate#global

Friday, Dec. 2: http://windycitylive.com/video?id=8437168&syndicate=syndicate#global


Chicago Tribune / Joe’s Stone Crab
November 24, 2011
The Hit:

Joe’s Stone Crab’s seasonal Pumpkin Chiffon pie was featured as food critic Phil Vettel’s Thanksgiving Day pick for Eat This! In addition to promoting pie sales, the feature also highlighted Joe’s partnership with the Greater Chicago Food Depository in which $1 from every whole pie sale was donated to the organization.

The Impact:

Through HC’s strong relationship with the Chicago Tribune, we were able to secure a timely feature on the front page of the food section while highlighting Joe’s commitment to giving back.


Pumpkin chiffon pie: Sure, you go to Joe’s Stone Crab for — well, it’s right in the title. But Joe’s makes some terrific pies, from the signature Key Lime to seasonal treats such as this little diet-buster, a pumpkin chiffon pie topped with spiced walnuts and a drizzle of maple syrup. Order a slice ($6.95) and enjoy the flaky crust and light-on-the-tongue fillings, or really indulge and take home a whole pie ($29.95) for your holiday dinner.

Whole pies must be preordered, and here’s a little incentive: $1 from every order will be donated to the Greater Chicago Food Depository, and at the end of the year, Joe’s will match each donation with a dollar of its own. Sweet. 60 E. Grand Ave., 312-379-5637


USA Today / The Pampered Chef
November 23, 2011
The Hit:

This USA Today “Snapshots” graphic promoted a survey that HC conducted on behalf of The Pampered Chef about consumers’ spending habits for the upcoming holiday season. HC secured the survey results, and then submitted to USA Today for its popular “Snapshots” series.

The Impact:

HC capitalized on the timeliness of the holidays and economic concerns to secure this Snapshots feature in time for the holiday season to keep The Pampered Chef top of mind as a resource for extra holiday income.



Women’s Health / Adventist
November 21, 2011
The Hit:

Most women are aware of the pain wearing high heels brings - blisters, strained arches and just overall killer discomfort - but many are unaware of the long-term damages wearing heels can cause to their hips, knees and ankles. A nationally-renowned orthopedic surgeon, Benjamin G. Domb, M.D., of Adventist Hinsdale Hospital, offered Women’s Health tips on how to prevent these injuries, while still sporting the sky-high heels they love.

The Impact:

HC secured an article that positioned Dr. Domb as an expert source, listing him as a staff surgeon at the hospital, further elevating the hospital’s recognition and reputation.


If the Shoe Hurts…

While there are many professionals that believe we should toss the high heels all together, others take a more fashion-friendly approach: wear with caution.

Dr. Benjamin G. Domb, an orthopedic surgeon at Adventist Hinsdale Hospital, says that although wearing high heels can cause long-term damage (shortened muscles, bunions, hammertoes, nerve damage, hip problems), there are things us stiletto-lovin’ gals can do to keep our heeled feet happy.

“If you’re committed to heels, walk carefully and keep going to the gym to keep your muscles in good shape,” says Domb, who also notes that the smaller the heel, the more orthopedically friendly the shoe.

So what about wedges? Although they provide more stability, Domb says that because they still elevate the heel, wedges also “throw your hips into that sway or swagger,” which can lead to hip troubles down the road.

If tossing your pumps isn’t an option, here are Domb’s tips for keeping your feet (and the rest of your body) healthy in heels:

- Put on flats once a day for a little while to give your body a break.
- Don’t wear the same height heels all the time–mixing it up can give your body and muscles a break.
- Put your weight on the balls of your feet.
- Allow your hips to swing as you walk–this softens the impact with each step.

With this advice in mind, slip into your hottest pair and strut your stuff.


Los Angeles Times / M Street Kitchen
November 18, 2011
The Hit:

M Street Kitchen’s incredibly talented pastry chef, Carla Corona is profiled in the LA Times Chef Series. This particular piece gives readers an inside look into Carla’s home kitchen and what she loves so much about being a chef.

The Impact:

Through their relationship with the LA Times, HC was able to secure this feature which not only promotes M Street Kitchen but also raises the profile on Carla as a well-respected pastry chef.


At home with Carla Corona, M Street Kitchen’s pastry chef
By: Mary MacVean

A sense of appreciation often depends on perspective. So when pastry chef Carla Corona says she loves her kitchen because it’s so big — big enough to move around in — her perspective is essential. “This kitchen is the size of our whole apartment in Chicago,” she says.

Now that she and her pizza chef boyfriend, Patrick Costa, are settled in Venice, she says she’s thrilled with the luxuries of their 100-square-foot kitchen: “I can open the door and the window. I always wanted a window above the sink. And there’s a full-size refrigerator.”

One of the things Costa says he likes best is the white tile counter that to more high-falutin’ minds might seem even ordinary. But he says, “To be honest, I don’t think we had a counter before.” To improvise they straddled a butcher block over the sink, so the fact that there’s room for canisters of sugar and coffee is kind of a big deal to him.

Corona and Costa together must spend more time in a kitchen in a week than many couples do in a month. She gets up at 4:30 a.m. and goes off to work at M Street Kitchen in Santa Monica on the motor scooter she and Costa share. He has a later start, next door to M Street, at Stella Rossa Pizza Bar.

And when they’re home, happily with the same days off, they spend plenty of time in the L-shaped kitchen, painted an eggshell blue-gray, with a cornflower blue door that’s often open and reflects onto the Frigidaire, which has photos of both their families on the side.

“Everything in here reminds me of a family member or my past,” said Corona, the oldest of three daughters raised in a suburban Chicago family that had backyard chickens in the 1970s.

Her favorite thing in the kitchen sits on the windowsill. It’s a white wooden sign with the words “Carla’s house” painted in dark red. Her grandfather made it for her playhouse, now her mother’s gardening shed. “It reminds me of who I am and where I came from,” Corona, 33, says.

The windowsill also is a perch for the lord of the manor. That would be Giuseppe, a furry Tabby cat. On the floor, by the door, his water bowl has a little filter and circulates the water because he doesn’t like it still.

Corona and Costa, who met while working at the Chicago restaurant Perennial, serve fresh coffee in mugs her sister Anna made, one a tall swirly blue, another gold-colored, both with thumb rests on the handles. Costa, however, holds a mug from Intelligentsia, a Chicago coffee mecca. When he learned the company had a café within walking distance, he says, “Peace came over me.” (That could be the influence of life in Italy, one of several places he lived with a mother in the Navy.)

They rented their apartment in May, sight unseen, caring most about being near the beach and having a little outdoor space, in this case a patio the size of a small walk-in closet.

“I love it here,” Corona says. “I never thought I would leave Chicago, but I don’t know if I want to go back. California is magical.”

“We cook all weekend and sit outside,” Costa, 28, says. Corona makes ice cream and scones. They eat bread and cheese, and use the herbs and tomatoes growing on the patio. “I come home and I have a sweet tooth. … There’s a lot of chocolate in the house,” Costa says, adding that he takes on the tough job of taste-testing Corona’s cookies.

Corona’s father made their table, a small square set in a corner, with two small benches. The table is for dining and working. Corona takes out a big spackler, which pastry chefs use to temper chocolate. It also works to scrape dough scraps from the table. Over it is a poster of various kinds of cheese. On the table, there’s a sketch pad, where Costa has drawn a pig. In a nook against the opposite wall, he’s also done a watercolor of a snook fish, in honor of a Florida restaurant where they once ate called the Fat Snook.

Next to the small oven is a small set of Metro shelves. On top they put a butcher block, set in place with four corks. The wood holds kosher salt in one bowl, gray sea salt in another, two bottles of olive oil and two small white ceramic bowls shaped like flying saucers, from the Chicago restaurant L2O.

They’re one perk of restaurant work: “If things get chipped, you can throw them away or ask to take them home,” says Corona, who majored in American studies at the University of Dayton after her guidance counselor told her cooking school was “not a smart move.” At 27, with years of catering experience, she went to cooking school at Kendall College in Chicago. Costa came to Chicago to go to Lake Forest College.

The tools of their trade are on another wall, where they hung a magnet strip for their two chefs’ knives, two paring knives, a bread knife, measuring spoons and a corkscrew.

There’s little they need that they don’t have.

“I would like a hood,” Corona says. “We set the smoke alarm off so many times I can’t tell you. And it’s always at 2 a.m., when Patrick comes home from work.”

 


USA Today / Land O’Frost
November 3, 2011
The Hit:

This USA Today “Snapshots” graphic promoted a survey that HC conducted on behalf of Land O’Frost Lunchmeats about consumers’ lunch habits for National Sandwich Day (November 3). HC secured the results, then pitched them to USA Today for its popular “Snapshots” series.

The Impact:

HC seized the opportunity of National Sandwich Day to capture a “moment in time” news hook with the survey results, resulting in a front page Snapshots feature.



WGN Chicago / Downtown Wheaton Association
November 2, 2011
The Hit:

The Downtown Wheaton Association enlisted HC to help drive buzz and awareness for the downtown Wheaton area, its events and the local businesses. HC secured an on-air cooking segment on WGN’s Lunchbreak to drive awareness for the upcoming Chili Cook-off by featuring Chef Brian of The Ivy – the 2010 Winner of Downtown Wheaton’s Chili Cook-off. Chef Brian whipped up a delicious fall recipe of butternut squash ravioli to get everyone’s taste buds watering and discussed the Chili Cook-off event.

The Impact:

HC tapped its solid working relationship with WGN Lunchbreak in order to secure a segment that would serve up the news of the DWA’s Chili Cook-off.



Club Management / Olympia Fields Country Club
November 1, 2011
The Hit:

In an effort to grow its membership during a slow economic period, Olympia Fields Country Club zeroed in on a creative solution: using “Zip Code Parties” as a recruiting process for new members. This concept was featured as one club’s bright idea in a high-profile industry publication.

The Impact:

The full-page story helped spread awareness for Olympia Fields on a national level.



Chicago Magazine / Cafe Ba-Ba-Reeba!
November 1, 2011
The Hit:

In their November issue, Chicago Magazine featured a comprehensive list of the best places to find breakfast in Chicago. Café Ba-Ba-Reeba! was selected as one of the top spots to have brunch highlighting some of their signature brunch menu items.

The Impact:

Chicago Magazine is known as a reliable source for all things food and restaurant. Given that the cover story is highlighting they city’s best breakfasts, HC’s placement generated awareness for the restaurant’s weekend brunch offerings, which was key, as Café Ba-Ba-Reeba is typically known as a dinner tapas destination.