HC secured a segment on the Today Show featuring actress, artist and philanthropist Jane Seymour in an effort to highlight the upcoming 2nd Annual Open Hearts Foundation celebration taking place on April 21st in Malibu.
The Impact:
This timely segment, reaching more than 4.3 million viewers nationwide, helped recognize and celebrate The Open Hearts Foundation and this year’s exceptional honorees, and helped build awareness and excitement surrounding the charity event.
Despite news of her talk show being cancelled just three days before (on Friday, March 16), OWN talk show host Rosie O’Donnell went on with her knock-out birthday celebration as planned at HC Client, Studio Paris, on Monday, March 19th. At the party, guests rocked out to music from local 80s cover band Sixteen Candles while enjoying signature bites from French restaurant Paris Club. When it came time for cake, none other than Mike Tyson made a surprise appearance and wheeled out a three-foot cake while dancing to 50 Cent’s In Da Club before leading guests in a rendition of Happy Birthday.
The Impact:
Through proactive media outreach, HC garnered over 31.3 million media impressions across print and online with placements in top-tier media outlets including People.com, TMZ, E! News, US Weekly and NBC Chicago.
Rosie O’Donnell Turns 50 and Parties with Mike Tyson!
By: Jennifer Garcia and Stephen M. Silverman
Oprah Winfrey’s cancelation of Rosie O’Donnell’s OWN Network show last week didn’t rain on the parade of O’Donnell’s 50th birthday bash. If anything, it provided reason to amp up Monday night’s celebrating.
Arriving with her fiancée Michelle Rounds at the Paris Club’s sexy upstairs lounge Studio Paris in Chicago – festooned in yellows and blues with lots of chandeliers – the birthday girl kicked things off by addressing her show’s recent demise and encouraging her production team and other attendees to have a great time.
In addition to her Rosie Show staff, the show invited 50 women also turning 50 to attend, and they went wild when O’Donnell took the stage with the local favorite ’80s cover band Sixteen Candles and rocked out on the drums to “Jesse’s Girl.” (Rosie clearly demonstrated she can play.)
Guests indulged in such signature Paris Club dishes as frites, lamb meatballs in Harissa tomato sauce, toasted cheese on brioche bread, tuna tartare Francais, short rib bourguignonne sliders and a variety of desserts.
Came time for the cake, who should show up but Mike Tyson – who taped an episode of The Rosie Show earlier in the day. He also changed his flight to make the surprise appearance, which he did along with wife Kiki and 3-year-old daughter and his niece.
Tyson lead the crowd in “Happy Birthday.”
Dropping the fact she was hoping to land the role of the comically mean orphan matron Miss Hannigan in the upcoming Broadway revival of the musical Annie, O’Donnell stayed close to Rounds and mingled with the guests all night, and even accompanied Sixteen Candles on “Don’t Stop Believing.”
The party was taped for an episode of O’Donnell’s OWN show, which airs Wednesday, March 21.
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TODAY / Open Hearts Foundation
