expertise

HC is a full-service communications agency based in Chicago. We have a wide range of capabilities, from managing national product launches and creating buzz-worthy celebrity events to developing comprehensive marketing and branding campaigns. Select one of our areas of expertise below to see our work.

partnerships consumer corporate media relations celebrity digital events design & video
Expertise exit [X]

Event Creation & Management
AMLI

Inviting notable members of the real estate community and Chicago media, HC helped AMLI celebrate its groundbreaking for a new luxury apartment complex in River North.

 
Expertise exit [X]

Event Creation & Management
Open Hearts Foundation

Jane Seymour hosted a personal event in her own home, recognizing outstanding individuals who have lived life with an open heart.

 
Expertise exit [X]

Website Design & Development
Various clients

From creating the design and content to building and maintaining the site – we’ve done it all. We help clients keep their sites relevant and fresh. The goal of every website is to tell the brand’s story in the most comprehensive, interactive and user-friendly way.

 
Expertise exit [X]

Social Media
Land O'Frost

Many consumers today rely upon peer-to-peer recommendations through social media channels such as Facebook, Twitter and YouTube to make decisions. These communications channels are cost-effective ways for companies to engage and build relationships with targeted consumers. In nearly all of HC’s PR campaigns today, the firm integrates social media throughout programming.

 
Expertise exit [X]

Marketing & PR Materials
Various clients

Create, write and design a variety of marketing materials to fit clients’ individual needs. HC works closely with each client to ensure all materials are ascetically pleasing and perfectly in sync with brand essence.

 
Expertise exit [X]

Web Videos
Ronald McDonald House Charities

Recorded short videos of celebrities and sports figures in the Chicagoland area to raise awareness and encourage calendar purchases for Calendar Raffle, resulting media coverage including NBC, Skyline Magazine, WGN and more.

 
Expertise exit [X]

Branding
The Green Nut

Rebranded and positioned pistachios as a healthy snack choice. Publicity Club of Chicago Golden Trumpet Award Winner for Marketing, Rebranding Campaign.

 
Expertise exit [X]

Corporate Video Development
Susan Fredman Design Group

For Susan Fredman’s 35th Anniversary, HC developed a brand essence video, celebrating their award-winning work. A donation of 3.5 cents per view was made to Designs for Dignity.

 
Expertise exit [X]

Sports Marketing
Various clients

HC regularly works with Chicago sports teams and figures, including the Chicago White Sox, Bulls, Cubs and Blackhawks. From personal player publicity to corporate partnerships, HC has the connections and knows how and when to leverage them for clients.

 
Expertise exit [X]

Spokesperson Securement, Support & Negotiation
Various clients

Spokespeople add credibility and heighten awareness to a campaign, program or event. HC has researched, identified and negotiated spokesperson contracts on behalf of many of our clients to provide third-party credibility and buzz.

 
Expertise exit [X]

Celebrity & Entertainment Marketing
The Pampered Chef

Co-hosted a housewarming party for Dancing With the Stars alum, Melissa Rycroft, and gained brand awareness at a style lounge at the 2011 Emmy’s.

 
Expertise exit [X]

Celebrity & Entertainment Marketing
Lettuce Entertain You Enterprises

HC regularly invites celebrities who are visiting Chicago to come dine at Lettuce Entertain You Enterprises restaurants, showcasing them as celebrity hot spots.

 
Expertise exit [X]

Key Messaging and Media Training
Various clients

HC drafts and trains clients from top executives and spokespeople to large groups of employees to help them accurately portray their brand in a positive light.

 
Expertise exit [X]

Local
Various clients

HC has close relationships with media outlets across the country and often secure local placements for clients in target markets.

 
Expertise exit [X]

National
Various clients

HC regularly secures national media placements for our clients through creative pitches and story development, reaching target audiences based on the clients’ goals.

 
Expertise exit [X]

Multi-Market Media Tours
Children's Heart Foundation

Coordinated media placements across 10 major markets as Nels Matson rode his bike cross-country to raise funds for congenital heart defects.

 
Expertise exit [X]

Executive Visibility
Various clients

Positioned top executives as experts in their field by securing relevant media placements in targeted, influential media outlets.

 
Expertise exit [X]

Positioning & Support
Lettuce Entertain You Enterprises & Red Frog Events

Positioned top executives as experts in their field by securing large profile articles and byline opportunities in targeted, influential media outlets.

 
Expertise exit [X]

Restaurant Opening
Paris Club

With the goal of reintroducing French food to a new generation of diners, HC strategically spread the word for the philosophy behind Paris Club’s approachable cuisine, talented culinary team and exciting interior space.

 
Expertise exit [X]

Trade Show Support
The Green Nut

Developed and executed booth design at the American Dietetic Association Food and Nutrition Expo, showcasing nutrition research, healthy recipes, industry spokespeople and contests to draw a crowd to the booth.

 
Expertise exit [X]

Promotion Development
LifeSource

Capitalizing on the Twilight movie craze, HC secured donor interest by offering the chance to meet a cast member from the film and free movie tickets, resulting in their largest blood drive to date.

 
Expertise exit [X]

Product Launches
The Pampered Chef

Developed eblast to promote and generate awareness for the new 2011 spring and summer products resulting in high-profile media placements.

 
Expertise exit [X]

Sponsorship Development & Negotiation
The Green Nut & Prevention

Brokered a strategic partnership with the nation’s leading health magazine, Prevention, to raise awareness of pistachios as a healthy snack choice.

 
Expertise exit [X]

Strategic Philanthropic Partnership Development
Coldwell Banker & Ronald McDonald House Charities

To help supply the world’s largest Ronald McDonald House with much-needed supplies, HC developed the in the “Help Make This House a Home” campaign.

 
Expertise exit [X]

Press Kits
Red Frog Events

Created irreverent “race survival kits” to accurately portray the brand’s crazy adventure races to key media.