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USA Today / Land O’Frost
November 3, 2011
The Hit:
This USA Today “Snapshots” graphic promoted a survey that HC conducted on behalf of Land O’Frost Lunchmeats about consumers’ lunch habits for National Sandwich Day (November 3). HC secured the results, then pitched them to USA Today for its popular “Snapshots” series.
The Impact:
HC seized the opportunity of National Sandwich Day to capture a “moment in time” news hook with the survey results, resulting in a front page Snapshots feature.
The Full Story:
Click here to read the full story.
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