Chicago Tribune / Walter E. Smithe
January 29, 2012
The Hit:
HC coordinated an interview with Tim Smithe CMO of Walter E. Smithe for this Chicago Tribune Business feature focusing on local advertising placements in the upcoming Super Bowl. The article gave a behind-the-scenes look into the thought process behind the Smithe brothers’ ad placements, and ended with a great quote from the middle Smithe brother.
The Impact:
This strategic placement grew even further awareness for the out-of-the-box Walter E. Smithe commercials and kept the Smithe bro ad spots top of mind with Chicagoans watching the big game.
The Full Story:
Click here to read the full story.
Click here to read the full story.
Back to Client News