I’ve always been passionate about writing and enchanted by the power of the written word as a form of expression, communication and window to one’s self. In college, I majored in English writing and loved liked and appreciated my literature and creative writing coursework. While Candace Bushnell (One Fifth Avenue) and Sophie Kinsella (Shopaholic series) were still my go-to reads, when it came to writing, my inner nerd found its calling.
While I knew I didn’t want to write a novel, and I found the power of the media’s influence on people to be interesting, the summer before my senior year, I met my match in public relations, and my mentor in Kathleen. Off the bat, I was fascinated by the way each of HC’s clients possessed its own personality on paper, and I found such satisfaction in writing an exceptionally creative pitch, no-nonsense press release, or distinguished media advisory. With good writing, strategic thinking, and a dose of creativity, I soon learned that any story has the potential to become “news.”
Now, five years later, I continue to be fascinated by this same facet of PR, and thankfully have the opportunity to entertain it every day, working on our Lettuce Entertain You restaurant clients. Each restaurant concept offers a different brand, and possesses a unique voice that I’m able to take on through its media materials. This proves a constant challenge – to capture a brand’s essence time and again, yet keep it distinguished. At times, culinary happenings, like a restaurant’s holiday brunch, are made appealing to media simply by the way a pitch is written and how intriguing it is to read. While Café Ba-Ba-Reeba encourages diners to “get a little Spanish in you” and touts its delicious Tapas, Sangria and lively atmosphere, Paris Club offers approachable French fare, where wine and food are at its core, but meld straight into nightlife.
Whether writing a hard news press release for a large corporate client, a creative pitch for a restaurant’s new menu items, or a media advisory for a non-profit event, at HC, we pack a big punch behind each word and the stories they tell.